Andrew Goodwins Theory

Goodwin speaks about key aspects of music videos that we, the audience, should look for in a good music video.

• Star Image
• Intertextuality
• Sound and Vision
• Notions of looking
• Genre

Star Image

Artists use videos as a way of promoting themselves. So often you see a lot of close ups. For example Chris Motionless in Devils Night

Intertextuality

This is when there is a reference to a TV program or film. This is so that the viewer can make the connection as well as it might help with the understanding of the narrative.

like in Naughty Boy - La La La ft. Sam Smith referencing The Wizard of Oz,

Sound and Visuals

This is when there is a clear connection between the video and the lyrics in the song. With this there are 4 other things to be considered

• Disjuncture: No relation between lyrics and visuals.
• Contradict: When the lyrics and visuals contradict each other.
• Illustrate: When the visuals have a literal relation to the lyrics.
• Amplify: When the key meaning is manipulated to effect the audience. Relation between visuals and lyrics may be exaggerated.

Notions of looking

'Voyerism' When things such as male gaze is used so that the viewer is watching for his or her own pleasure. This is often seen when dance routines of women in videos and use of clothing.

Another element is when the video has mirrors or tvs incorporated within the video giving the direct feel of watching something.

Genre

The video should fit certain genre characteristics e.g. Rock - Live performance, darker and more Gothic visuals.