Its the technical term for matching lip movements with sung or spoken vocals.
If a video has really bad lip sync you find you get distracted whilst watching the video. You spend more time watching the lip movements then the video itself.
When considering lip sync in or music video we will need to consider,
- Make sure actors/band members know the lyrics.
- Look like the singer is actually singing. Do this by using a phone to play the song quietly and actor/band member sings along. Then when editing mute the clip.
- Make sure the actor/singer pronounces their words.
- Temp/ Rhythm. Edit the clip so that the syncing fits with the tempo of the music.
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I put in this video because it has lip sync though out the whole video and has no cuts to anything other then him singing. The good thing about this is that he looks like he is singing with his body movements and facial expressions.
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