Thursday, March 20, 2014

Evaluation Question 3

What have you learned from your audience feedback?

Audience feed back helps you to improve time and time again. You will always get improvements and this helped us learn more about what the audience wanted and how we can improve. Our first rough cut was very underdeveloped, due to it being at its very first stages. Most of the feedback we got were improvements but we did get a few positives. We where told it seemed to fit the genre well, this is a good comment for our first cut since that is a important part. The audience also said they found the sped up shot effective and really helped show the narrative. 
Our improvements where to make shots shorter and add the blank bits. Also they told us what shots they didn't like which helped us to pick the right ones for our video. And we still needed to add the song and get rid of audio.
So as soon as we had our feedback we went and filmed more instrument shots and really started to think about the order of our video and editing our shots to fit the music. We decided to focus on getting it together before looking into extra details.


So when it came to our second rough cut we had developed our video a lot more but still very unfinished. We had a lot of good points as well as improvements which we really took on board. We where told we had good framing and editing skills and had really caught the chaotic feeling of the song. They felt we had been creative and had really thought about costume and make up. The audience felt we had  started to develop a definite style which very much fit our genre.
One of our improvements was that there was a shadow that moved across the frame. We had done that purposely and thought it was effective but our feedback told us that it looked like it was a mistake so when it came to editing for rough cut 3 we edited it out. We where also told that our shots still seemed too long, this was due to us wanting to get the whole song mapped out before going back and refining to make it better.
Our audience found that our opening shot was irrelevant so when editing for rough cut 3 we changed the opening shot to see if the audience liked that one better. We where also told that we had to tweak some lip syncing at the beginning, this was the first thing we corrected.
The audience commented that there was a inconsistency in brightness in our shots, in editing we adjusted the brightness and contrast levels to make the brightness balanced. But we decided that we purposely wanted our instrument shots to be brighter then the narrative to show them as separate.
Our last comment was that the location was repetitive and to try a new location so we stared scouting for new ones.


The audience commented saying they really liked our new shots and felt like our camera and editing skills where good. They commented that some shots still felt long and needed cutting down. They liked the improved opening shot showing the window because it worked like and establishing shot. There are a few shots that still have audio on and we where having problems with the editing software are where unable to get rid of it.
The majority of the feedback was mostly just needs to be finished. For our next rough cut we found a new location which was out side. This helped really pull our video together.


The audience seemed really impressed with this cut and felt it was really close to being finished. Our feedback included that the fade to whites where to long for the quickness of the song and needed to be extended also that the audio was still attached, we where still struggling with the software. The audience noted that they liked our new location but felt that it needed to be split up with some instrument shots. They really liked our slowed down end shot and felt it really helped finish the video.



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